Some Developments in Direct Marketing Cover Image

Some Developments in Direct Marketing
Some Developments in Direct Marketing

Author(s): Eleonora Mihaela Constantinescu, Gheorghe MARINESCU
Subject(s): Economy, Marketing / Advertising
Published by: Asociația pentru Promovarea Spiritului Antreprenorial
Keywords: Direct marketing; direct mail; telemarketing; data; digital society

Summary/Abstract: Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to its personalization solution and sending it directly to the target audience. The information society offers those solutions that allow a highly accurate identification of the target audience, building databases more rigorously and more extensively, and channels required for a promotional message to go directly to its recipient.

  • Issue Year: 4/2015
  • Issue No: 2
  • Page Range: 51-56
  • Page Count: 6
  • Language: English