Some Developments in Direct Marketing
Some Developments in Direct Marketing

Summary/Abstract: Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to its personalization solution and sending it directly to the target audience. The information society offers those solutions that allow a highly accurate identification of the target audience, building databases more rigorously and more extensively, and channels required for a promotional message to go directly to its recipient.

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