Особливості маркетингу туристичних підприємств в Україні
Features of tourist firms marketing in Ukraine
Author(s): Liudmyla BurdonosSubject(s): Business Economy / Management, Management and complex organizations, Marketing / Advertising, Tourism
Published by: Університет Григорія Сковороди в Переяславі
Keywords: tourism; tourism industry; tourism marketing; marketing technology; travel companies;
Summary/Abstract: The features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism.
Journal: Економічний вісник університету
- Issue Year: 1/2013
- Issue No: 20
- Page Range: 48-53
- Page Count: 6
- Language: Ukrainian