The digitization of the economy and the remodeling of the marketing strategies
The digitization of the economy and the remodeling of the marketing strategies

Summary/Abstract: The informational society determines, on the strength of new communication and information technologies, a profound transformation of the exchange relationship. This enforces the building and the acceptance of a new paradigm viewing marketing, which affects the management not only by promoting strategic marketing, but also by taking into account new types of marketing like e-marketing and cybermarketing (types of marketing that were born thanks to the new communication and information technologies).

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