STANDARD MACEDONIAN LANGUAGE USED IN TELEVISION ADVERTISEMENTS Cover Image

STANDARD MACEDONIAN LANGUAGE USED IN TELEVISION ADVERTISEMENTS
STANDARD MACEDONIAN LANGUAGE USED IN TELEVISION ADVERTISEMENTS

Author(s): Violeta Janusheva, Aneta Dimovska
Subject(s): Language and Literature Studies, Studies of Literature, Sociolinguistics, Philology
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: standard Macedonian language; advertisements

Summary/Abstract: The successful effects of marketing are well known to companies that do not hesitate to spend millions in advertising. All kinds of tricks and techniques with the sole purpose of affecting the potential consumer in one way or other are being used. There is a constant search for new ways and dimensions in which fresh and exciting methods can be implemented and the final goal of this process is directing the message about the product to the costumers. In this article, we have analyzed the language used in advertisements that were broadcasted on the Macedonian radio television and other television stations in the period between 2000 and 2014. We have put emphasis on the advertisements’ language characteristics, or to be specific, on the standard Macedonian language that is used in combination with marketing components in order to make the ads successful and the product acknowledged. We also conducted research which displays language characteristics that are desirable in an advertisement and the language that native speakers of Macedonian favor.

  • Issue Year: 2016
  • Issue No: 2
  • Page Range: 45-52
  • Page Count: 8
  • Language: English