The formative role of art and organisational aesthetics – visualisation and drawing in organisational development Cover Image

Sztuka i estetyka organizacji w ujęciu formującym - rola wizualizacji i rysowania w rozwoju organizacyjnym
The formative role of art and organisational aesthetics – visualisation and drawing in organisational development

Author(s): Adam Dzidowski
Subject(s): Fine Arts / Performing Arts, Sociology of Art
Published by: Akademia Sztuk Pięknych w Gdańsku
Keywords: organisational theory; aesthetics; visualisation; drawing; sketching

Summary/Abstract: Many cognitive researchers point out the unique properties of drawing for learning and sensemaking. Concurrently, the principles derived from the theory of art, perception or Gestalt theory can be translated into the functions, structures and strategies of modern organisations. As it turns out, many visual criteria which are incorporated within the idea of the aesthetics of management could be used to analyse issues related to organisational design and development. That is why many visual tools are used in organisational practice, such as graphs, plots, maps or diagrams. Yet managers should not limit themselves to the use of only widely recognised visual representations. Less rigid and more spontaneous methods like sketching and doodling, could be especially useful when dealing with new, ill-defined and uncertain problems. The unartistic graphical representation of structure, culture and strategy through the addition of various forms of visual expression could often serve as an inspiration for divergent thinking.

  • Issue Year: 2016
  • Issue No: 14
  • Page Range: 48-62
  • Page Count: 15
  • Language: Polish