Przewaga konkurencyjna w ujęciu szkoły zasobów (RBV) a możliwości jej zastosowania w zarządzaniu polskim przedsiębiorstwem uzdrowiskowym
Competitive advantage school approach resources (RBV) a possibility of its application in Polish enterprise management spa
Author(s): Joanna Julia SienkiewiczSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: spa tourism; competition; the learning and the knowledge
Summary/Abstract: The article focuses on two sets of issues: the first to attempt to answer whether raised by some scholars issues facing die gap between academia and low or zero interest companies created economic models (such as the competitiveness of enterprises ) can not be overcome or observed Trailers changes.Based on literature studies analyzed school approach RBV resources m relation to the core of the research - that links theory with die achievement of competitive advantage . Analysis of the internal dynamics theory suggests that the transition from the static to the dynamic nature of its results in better visibility complex determinants ofcompetitiveness of construction company, and thus can be more easily absorbed by the micro level.The second group of interest - a response which elements of school resources may be useful in the first place for health tourism sector companies. It has been shown that for the purposes of construction management strategies competitiveness of the spa is first necessary to use dynamic reconfiguration of resources and opportunities inherent in the interior of die company.
Journal: Europa Regionum
- Issue Year: 2015
- Issue No: 22
- Page Range: 97-110
- Page Count: 14
- Language: Polish
