REMARQUES SUR L'IDENTIFICATION DU RÉCEPTEUR DANS LE TEXTE PUBLICITAIRE
NOTICE ON THE IDENTIFICATION OF THE RECEIVER IN THE ADVERTISING TEXT

Summary/Abstract: In our times, advertising is a complex and ubiquitous phenomenon representing an important stage in understanding the changes of our contemporary world. It imposes to the target – public due to the image supremacy, to the created entertainment, to the flight from reality effect or to the funny magic. The advertising message is easier transferred from one geographical and cultural space into another because of the technological development of our epoch. It points out its multicultural side. Advertising tends to reach a higher and higher number of consumers from different social categories all over the world. Generally speaking, advertising is considered a binder of social cohesion. In this article, we wanted to identify the receiver for whom the advertising message is conceived. We also analyzed the way the transmitter addresses to the receiver. The examples which point to the receiver are borrowed from the written advertising in different fields. Their selection proves our aim to achieve a generalization degree study.

• Details
• Contents