Új média, új életvilág. A digitális kép hatásmechanizmusáról
New Medium, New Lifeworld. The Effects of the Digital Image

Summary/Abstract: In the sixties of the last century McLuhan already drew our attention to the fact that the newly emerging medium, the electronic image and technology which enabled it would be the starting point of a great cultural change. Though since then the electronic medium has gone through significant changes, the culture and media theorists who tematised this transition – Jean Baudrillard, Paul Virilio, Vilém Flusser, Vivian Sobchack – could do nothing more but to confirm McLuhan’s diagnosis. For example Vilém Flusser in some of his essays points out that the effect of the medium, called by him technical image, is going to change the structure of our culture and also reorganize the structure of the lifeworld we live in. According to him, this is the consequence of the fact that these days, instead of writing, the technical image fulfils the role of the main information holder. In this article I would like to interpret and examine this idea of Vilém Flusser with regard to its applicability to the new technology of computer generated image. More concretely I am interested in the way this latest visual medium reorganizes the structure of our knowledge and experience.

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