"O, Małgorzato, będzie na bogato". Dynamika swojskości i światowości w ikonografii wideoklipów disco polo
"O, Małgorzato, będzie na bogato" ("Oh, Meggy, it’s gonna be opulently") The dynamics of familiarity and wordliness in iconography of disco polo videoclips

Summary/Abstract: The author traces the phenomenon of disco polo music and analyses the video clips of popular musicians from the 90’s (Shazza and Boys), comparing them with modern visual representations (Mig and Niecik), following the idea that what made and still makes this music genre popular is the specific tension between familiarity and wordliness.

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