Zachowania konsumenckie doskonalących się nauczycieli a zaspokajanie potrzeby samorealizacji
Consumer behaviour of teachers during professional training versus meeting the need for self-development

Summary/Abstract: Professional development is a constitutive feature of the teaching profession. Taking action to improve and broaden professional skills is today an important element in assessing the quality of teachers’ work, and also the work of educational institutions, in which they are employed. It would therefore be expected that in order to improve themselves, teachers choose such forms of activities (studies, professional courses, trainings, etc.) that meet a real need for self-realization and serve to improve the quality of their work. The purpose of the text is to present the activities undertaken by teachers leading to improve their professional competences as consumer behaviour. The article consists of a brief introduction on the most important theoretical concepts such as consumption and consumer behaviour, presenting the assumptions and results of quantitative and qualitative research conducted in a group of teachers and conclusions. The text ends with a conclusion that consumer behaviour of teachers does not allow them to meet the real, but only apparent need for self-development. The features of professional development chosen by the teachers to satisfy this need prove this conclusion.

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