Стратегия как ключевой фактор успеха работы медицинской организации
Strategy as a key success factor for healthcare organizations

Summary/Abstract: Attention paid to the healthcare industry by the state, the allocation of additional funds for the Programme of State Guarantees of free medical care to citizens, modernization of material and technical support of health facilities imply a new approach to the management of medical organizations. The transition of state institutions from "survival strategy" to "strategy for sus-tainable development" implies changing management principles within organizations. This study examines the factors influencing the sustainability of a healthcare organization in modern conditions. The study was conducted in the period from 2014 to 2015. The author employed such method as expert survey of heads of medical organizations that demonstrate sus-tainable development. The experts were asked to assess the influence of various factors on the sustainability of a healthcare organization using a 0-10 rating scale. Further processing of the material was carried out using standard software. This article presents the results of estimation of the organization strategy and policy fac-tors and their impact on the sustainability of the medical organization, and a conceptual model of sustainable development of the organization. The approach to the implementation of the de-velopment strategy of various organizations is analyzed according to Russian and foreign au-thors. The article describes an integrated approach to the implementation of development strat-egies within health institutions in modern conditions.

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