The Visual Aspects of Google Search Cover Image

Wizualność Google Search
The Visual Aspects of Google Search

Author(s): Jarosław Kopeć
Subject(s): Social Sciences, Economy, Sociology, ICT Information and Communications Technologies
Published by: Uniwersytet Adama Mickiewicza
Keywords: visual aspects of Google Search

Summary/Abstract: The article discusses the issue of colour-related metaphors used by institutions and common users for describing the experience of using the Web. The context of thinking about modern Internet in this text is provided by William Gibson’s classic cyberpunk novel – Neuromancer. I assume that colours may be persuasive in presenting the Internet in specific, political and business-related context.

  • Issue Year: 2013
  • Issue No: 36
  • Page Range: 251-256
  • Page Count: 6
  • Language: Polish