Tehnike političkoga populizma
Techniques of political populism

Summary/Abstract: Political populism is increasingly becoming the topic of important and controversial debates in the area of politics and communication. Some see it as a strategy of governing communication relations, while other authors consider it as a political strategy of the Right wing politicians for spreading nationalistic ideas, fear and threats. Keeping in mind different approaches and perspectives on the concept of political populism, the author will prevailingly deal with the role of media in promoting populist ideas and messages. Politic populism is also seen and investigated in the context of techniques of political marketing. The research aspect of the paper will analyze known populists in Europe and world in order to determine key mainstream communication instruments of political populism.

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