KRIZNO KOMUNICIRANJE
CRISIS COMMUNICATION
Author(s): Josip Sapunar, Zoran TomićSubject(s): Social Sciences
Published by: Filozofski fakultet Sveučilišta u Mostaru
Keywords: crisis; crisis communication; public relations; management; publicity; crisis plan.
Summary/Abstract: Great attention is given to the contemporary management and it has a strategic place in the life of organizations. In this paper the authors define crisis and crisis communication, publicity that is involved in the crisis, analyze types and causes of crises and deal with a process of crisis communication. In the paper the crisis communication is treated as an information and as a strategy.
Journal: Hum
- Issue Year: 2006
- Issue No: 1
- Page Range: 298-311
- Page Count: 14
- Language: Croatian