Nowy wymiar przywództwa politycznego: w poszukiwaniu perspektywy do badań personalizacji polityki na poziomie lokalnym
New Dimension of Political Leadership: In Search of a New Perspective to Study the Personalization of Politics at a Local Level

Summary/Abstract: A politician’s image is a specific kind of image shaped in the minds of voters which brings certain associations, thereby generating attitudes and having an impact on electoral preferences. The importance of personality traits and politicians’ images as perceived by voters is increasing. Empirical studies into politicians’ personalities continue to be among the most effective tools to examine the foundations for the personalization of politics also at a local level. These tools are to measure the personality traits of politicians as perceived by citizens. This paper attempts to systematize concepts, and introduces advanced empirical research.

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