Перманентната еволюция (?) на аудио-визуалните формати
Permanent Evolution (?) of Audiovisual Forms

Summary/Abstract: Until the end of the twentieth century, audiovisual works were offered to viewers mainly on silver screen, TV channels and their derivatives, videocassettes and DVDs. The longstanding practice of such exhibition brought to the fore several formats that established themselves as being best for programming and screening: 27’, 54’ and 81’ for TV and 60’, 90’ and 120’ for cinemas and videos. The web defies the tradition. The average running time of most of the online videos on such websites as YouTube is between 2 and 6 minutes. This paper seeks to explore the changes in the formats of audiovisual contents, the reasons for these changes as well as the emerging forms of audiovisual content on the Internet. It pays special attention to the breaking off the traditional industrial relations ‘production-distribution-exhibition’ in audio-vision as a result of the advent of new technologies and communications and the issues of return, piracy and eventually, of the communication model.

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