ПОДХОДЪТ НА ВЪВЛИЧАНЕТО ОТ ГЛЕДНА ТОЧКА НА PR
THE ENGAGEMENT APPROACH FROM A PR PERSPECTIVE
Author(s): Aygerim MinbaevaSubject(s): Economy, Accounting - Business Administration, Human Resources in Economy
Published by: Бургаски свободен университет
Keywords: engagement; public relations; transparent communication
Summary/Abstract: The article presents the nature of the engagement approach and its importance for building mutually beneficial relationship between an organization and its stakeholders. It also demonstrates the potential of public relations to conduct this process of engagement through an open dialogue.
Journal: Годишник на Бургаски свободен университет
- Issue Year: XXXII/2015
- Issue No: 1
- Page Range: 259-263
- Page Count: 5
- Language: Bulgarian