SOCIAL MEDIA IMAGE-MAKING Cover Image

SOCIAL MEDIA IMAGE-MAKING
SOCIAL MEDIA IMAGE-MAKING

Author(s): Diana Popova
Subject(s): Social Sciences, Economy, Media studies, Communication studies, Sociology, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: Social media; identity; profile; image; image-making

Summary/Abstract: The issue of image-making on social media is receiving considerable attention these days due to the advent of the do-it-yourself PR2.0 and PR3.0. The purpose of this paper is to raise readers’ awareness of the benefits and the downsides of social media as the ubiquitous space for self-expression and influencing audiences. Addressed are the stages of social media marketing plan and the steps to be taken to avoid significant imagemaking faux pas online.

  • Issue Year: XXXII/2015
  • Issue No: 1
  • Page Range: 99-103
  • Page Count: 5
  • Language: English