REKLAMA POLITYCZNA. JEJ GENEZA, DEFINICJA I FUNKCJE
POLITICAL ADVERTISING. ORIGIN, DEFINITION AND FUNCTION
Author(s): Justyna CiechanowskaSubject(s): Politics / Political Sciences, Politics, Social Sciences, Communication studies
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: political advertising; propaganda
Summary/Abstract: The article presents the origin, definition and functions of a political advertising. It indicates the periods of its evolution. It also presents the definitions of the notions of propaganda and its most important features. It pays attention to the similarities between propaganda and advertising. It mentions simultaneously and describes its numerous functions.
Journal: Zeszyty Naukowe Uniwersytetu Rzeszowskiego - Seria Prawnicza
- Issue Year: 2011
- Issue No: 10
- Page Range: 39-49
- Page Count: 11
- Language: Polish