СТРАТЕГИЧЕСКИ РЕШЕНИЯ ПРИ ИЗГРАЖДАНЕ НА МАРКЕТИНГОВИ МРЕЖИ НА ПАЗАРА НА ТУРИСТИЧЕСКИ ПРОДУКТИ
STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

Summary/Abstract: The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science- based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks,SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria

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