Integruotos strateginės organizacinės komunikacijos įtaka organizaciniam darnumui
The Impact of Integrated Organizational Communication on Organizational Sustainability
Author(s): Mariana SueldoSubject(s): Social Sciences, Economy
Published by: Vytauto Didžiojo Universitetas
Keywords: Organizational communication; Strategy; Integration; Sustainability; Corporate social responsibility (CSR)
Summary/Abstract: The paper examines the strategic integration and management of organizational communication, by synergizing external and internal stakeholders, so as to facilitate the achievement of corporate goals, amongst which corporate social responsibility (CSR) and sustainability issues should be included.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2016
- Issue No: 75
- Page Range: 121-140
- Page Count: 20
- Language: English