Strategie personalne w wyborach do Parlamentu Europejskiego 2014. Próba oceny efektywności polskich partii
Personal strategies during 2014 European Parliament election. An attempt to assess the effectiveness of Polish political parties

Summary/Abstract: The aim of this article is to assess the effectiveness of personal strategies applied by Polish political parties during the election to the European Parliament in 2014. Personal strategies ought to be understood as conscious choice of candidates and their proper placement on electoral lists, which is supposed to influence the final result of the election. The article focuses on five committees whose representatives were chosen to become Members of the European Parliament. The assessment of the effectiveness was performed by the confrontation of the strategy assumption and the results of given candidates. Personal strategies made one of several factors that decided of the minimal victory of Civil Platform over Law and Justice. This was due to the fact that the former party took advantage of certain political marketing activities. As regards the remaining committees, the personal strategies they applied had little impact on the election results. However, it is reasonable to claim that without any strategies at all, their results would have been worse, particularly in case of Democratic Left Alliance – Labor Union and Polish People's Party.

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