Konsumpcja jako mit społeczeństwa postindustrialnego. O Baudrillardowskim pojęciu konsumpcji
Consumption as a Myth of Postindustrial Society. On the Baudrillardian Concept of Consumption

Summary/Abstract: The text is an analysis of the contemporary notion of consumption. Its basis are Jean Baudrillard’s considerations, according to which consumption is an appearance characteristic of postindustrial culture. Baudrillard claims that consumption is a myth which organizes consumer society. Consumption as such has emerged in the course of centuries-old process of reduction of symbolic exchange. As the modern era begins, signs are liberated from the symbolic limitations and liberation of the individual from feudal social order. Thus, the epoch of industrialism was born – tional logic of the sign is inscribed into the logic of commodities. He arrives at the contemporary concept of consumption by drawing an analogy between the system of signs and system of commodities. He has developed it by criticizing the basic presupposition of Marxist thought. Marks did not see that the system of market goods created the kind of language and that every commodity was in fact a sign which always bore some information. Ideology does not belong to the sphere of superstructure but it is kern of production and market exchange. Imposing the marked code is its sense, by virtue of which commodities create more or less coherent discourse, by the means of which the members of contemporary postindustrial society communicate with one another and interpret themselves.

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