Актуални изменения в модела на индустриалния дизайн у нас
Actual dimensions to the model for industrial design in Bulgaria

Summary/Abstract: Design is a form of expression, while products and even blueprints are the currency for exchange. Quality products very much like currency generate returns. Perception of design within business has evolved to become a passport to the corporate sector now when companies find out that investment in design does pay and the company or the designer could achieve a new status through their carefully designed and sold products. Now a leading third party, i.e. the design manager, who has the opportunity to find the most direct common tangents between distant viewpoints and interests, maintains the communication between the main subjects. A typical trend in this process is related to the incredible growth in design and the rapid involvement of state-of-the-art information technologies in the process in all its stages. The living space of design in contemporary industry radically differs from that of just a decade ago. Traditionally, the majority of professional designers have deemed their trade as isolated from the big business associated with over-particular accounts; currencies and annual financial reports. Unfortunately, it is this difficulty to think in that way that now prevents designers from becoming the innovative leverage that could make them highly demanded consultants on changes and innovation. The major factors influencing the process of introduction of new design models are the economic basis (new materials and technologies), the influence of market relations and the social and cultural relations within the society as well as some paradigms beyond human control such as the potential depletion of non-renewable resources.

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