Physical environment and design as a form of communication Cover Image
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Материалната среда и дизайнът като форма на общуване
Physical environment and design as a form of communication

Author(s): Dimitar Dobrevski
Subject(s): Anthropology
Published by: Асоциация за антропология, етнология и фолклористика ОНГЬЛ

Summary/Abstract: The designer achieves the purposes of the property in the same way that it manifests itself in culture-through significance, communication, involvement in cultural and artistic program of the time (a ritual game style behavior, communication). He is the director of performance in which he consistently performs all roles. In this “show of objects” the user demonstrates its ideals of beauty, prosperity and happiness. Aesthetic attitude to the property appears in the semantics, which makes the object perform integrative function, in which it becomes a symbol-a symbol for other people and society as a whole. These aesthetic properties serve as a reflection of culture, semantic integrity (of systems and structures) into being and life activities of people.