Ecomediations in managing company stakeholders
Ecomediations in managing company stakeholders

Summary/Abstract: The company is functioning in a certain milieu and enters into relations with various groups: stakeholders. This assumption constitutes the basis of the theory of stakeholders and the background for execution of corporate social responsibility (CSR). Each company has its own set of stakeholders; characteristic only for it; each one of which has different expectations. They do affect the functioning of the company and constitute an important item determining the directions of company development. The company should thus be liable to its beneficiaries and meet their expectations. The literature stresses the role of managing relations with stakeholders. Satisfying the expectations may be done with various forms of mediation; with both external partners and internal groups of interests. The objective of the paper is to present the role of ecomediations as the method used in the process of stakeholder management that is aimed at satisfying expectations of company stakeholders. In the first; theoretical part of the paper; the literature is reviewed that is dedicated to the issues of stakeholder management; ecological conflicts and mediation; and the analysis is provided of the connections of these concepts taking into account creation of value for all stakeholders. In the empirical part; based on a case study; the author presented a special form of mediation: ecomediations (ecological mediations) in solving an ecological conflict.

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