Perspectives on Advertising in the Interwar Magazine "Arta si tehnica grafică" Cover Image

Perspective asupra reclamei în revista interbelică "Arta si tehnica grafică"
Perspectives on Advertising in the Interwar Magazine "Arta si tehnica grafică"

Author(s): Cristina Popescu
Subject(s): Museology & Heritage Studies, Library and Information Science
Published by: Universitatea din Bucuresti, Colectivul de Stiinte ale Informarii si Documentarii
Keywords: interwar magazine Arta şi tehnica grafică; printing technique; history of advertising

Summary/Abstract: The interwar magazine Arta şi tehnica grafică [Art and Graphic Technique]: Buletinul Imprimeriilor Statului includes a variety of thematic topics related to: printing and book arts, history, literature, social life, culture and politics, being a magazine of high value with a definite graphic quality. The perspectives displayed by the review regarding advertising makes the approach interesting with strong connotations in the realities of the contemporary society and form the object of a concise analysis in the present study. The names of personalities and their studies in various specialties, published in this magazine, have contributed to its great value, although, constrained by historical circumstances, it ceased issuing very early. It enjoyed however a favourable reception by the Romanian intelligentsia owing to an interesting approach due to issues related to aspects with reference to book and print.

  • Issue Year: 2014
  • Issue No: 18
  • Page Range: 39-45
  • Page Count: 7
  • Language: Romanian