Odnosi s javnošću u državnoj upravi
Public relations in state administration
Author(s): Zoran Tomić, Ante Markić, Davor PavićSubject(s): Public Administration, Communication studies
Published by: Filozofski fakultet Sveučilišta u Mostaru
Keywords: public relations; state administration; BiH; EU; Croatia; communication; media; information
Summary/Abstract: The author gives a theoretical framework for the state (political) Public Relations. Then he points to the state of the Public Relations profession in the European Union and Croatia. The author analyzes Public Relations in the state administration of BiH through research conducted in 33 public administration institutions in BiH. The results of the research indicate many problems faced by professionals in Public Relations. Studies indicate a clear path that Public Relations in Bosnia and Hercegovina should go in the future.
Journal: Kultura komuniciranja
- Issue Year: 1/2011
- Issue No: 1
- Page Range: 235-256
- Page Count: 22
- Language: Croatian