Reklama, miasto i kulturowa potoczność
Advertising, urban area, and cultural colloquality
Author(s): Zbigniew KlochSubject(s): Anthropology
Published by: Instytut Badań Literackich Polskiej Akademii Nauk
Keywords: Advertising; Semiotics; Semiosphere; Images
Summary/Abstract: This article attempts at describing the role of town-space advertising in the shaping of semiosphere of colloquial experience in our culture and in the building of our beliefs and images on the semiosphere of daily life.
Journal: Teksty Drugie
- Issue Year: 2006
- Issue No: 4
- Page Range: 161-176
- Page Count: 16
- Language: Polish