Izazovi strategijskog marketinga turističke destinacije u uslovima krize
Challenges Of Strategic Marketing Of Tourist Destination Under The Crisis Conditions
Author(s): Suzana Đukić, Ljiljana StankovićSubject(s): Economy
Published by: Универзитет у Нишу
Keywords: Strategic Marketing; Tourist Destination; Management; Competitiveness; Crisis.
Summary/Abstract: Tourist destination management, in contemporary business conditions, based on strategic approach providing innovative and well co-coordinated tourism products is exceedingly important for tourism regions. Balancing the strategic aims of stakeholders and increasing total economic benefits are the most important objectives of the strategic marketing of a destination.
Journal: FACTA UNIVERSITATIS - Economics and Organization
- Issue Year: 2009
- Issue No: 1
- Page Range: 23-31
- Page Count: 9
- Language: English