Nieśmiertelność – nowy perfromans kulturowy?
Immortality – A New Cultural Performance?

Summary/Abstract: The 21st century is constructing a new narrative about immortality. It is a market product wielded by such major concerns as Microsoft, Google, and Apple, and its “creators” are scientists and engineers from the world's largest science and technology units. It is also a performative practice, distinct from faith and religion, transformed and transferred into the spheres of pop culture. The gradual leveling of real and virtual reality paves the way for experimentation in which biological death might soon mean little more than a “status update.” The author surveys the phenomenon of immortality, analyzing the catalogue of the 2014 start-up called Eterni.me.

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