Tourism students’ attitu- des towards street arts vs. tourist attractiveness of a destination  Cover Image

Postawy studentów specjalności turystycznych wobec sztuki ulicy a atrakcyjność miejsc pobytu turystycznego
Tourism students’ attitu- des towards street arts vs. tourist attractiveness of a destination

Author(s): Barbara Marciszewska, Krzysztof Marciszewski
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: students’ attitudes; tourism specialisation; street arts; promotion via street arts

Summary/Abstract: The aim of the study is to identify tourism students’ attitudes towards street arts. Special attention has been paid in the research to street arts (particularly graffiti) as a means of promotion of a tourist destination. The research problem is connected with the question: do tourism students know a phenomenon of street arts and do they accept such arts as a an important component of a city image; a role of street arts for the promotion of a destination is also analysed. The research results suggest that tourism students express positive attitudes towards this phenomenon; it could be an impuls for using street arts as a factor creating a city image among tourists and shaping promotional process of the destination.

  • Issue Year: 2015
  • Issue No: 379
  • Page Range: 165-175
  • Page Count: 11