PREFERENCES OF LITHUANIAN CONSUMERS IN GETTING INFORMATION Cover Image

Vartotojų preferencijos informacijos įtakos aspektu
PREFERENCES OF LITHUANIAN CONSUMERS IN GETTING INFORMATION

Author(s): Jūratė Stankevičienė, Gediminas Merkys
Subject(s): Economy
Published by: Vytauto Didžiojo Universitetas
Keywords: Informacijos įtaka vartotojų elgsenai; informacijos suvokimas ir pertvarkymas; vartotojų įsisavintos informacijos vertinimo ypatumai. impact of information on consumer behaviour; perceiving and interpreting information

Summary/Abstract: The article deals with practical and theoretical aspects of the process of interpreting the perceived information. The authors have analyzed how different types of consumers assess the effectiveness of different ways in presenting information.

  • Issue Year: 2004
  • Issue No: 32
  • Page Range: 159-174
  • Page Count: 16
  • Language: Lithuanian