Kokybės standartų specifika smulkiosiose ir vidutinio dydžio įmonėse – vadybos ir marketingo aspektų reikšmė
THE SPECIFICS OF QUALITY STANDARDS IN SMALL AND MEDIUM ENTERPRISES: THE IMPORTANCE OF MANAGERIAL AND MARKETING ASPECTS
Author(s): Sigitas UrbonavičiusSubject(s): Economy
Published by: Vytauto Didžiojo Universitetas
Keywords: ISO sistemos; smulkiosios ir vidutinio dydžio įmonės; vadybiniai motyvai; marketingo motyvai; vadybinė nauda; marketingo nauda. ISO systems; small and medium enterprises; managerial motivations; marketing motivations; managerial benefits
Summary/Abstract: The article analyses the experience of the ISO systems’ implementation in small and medium enterprises in the three Baltic countries during the 8-year period. Using the technology of two interviews, the author separately analyses the motivations and benefits of the ISO system’s implementation. Both the motivations and the benefits are compared with quantitative indicators of enterprise development, and show rather significant inconsistency between them and the evaluations of the managers. Simultaneously the paper discusses a very significant difference between the SME managers’ opinions about the motivations and benefits of the ISO system’s implementation.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2004
- Issue No: 32
- Page Range: 207-220
- Page Count: 14
- Language: Lithuanian