CONCEPEREA SI ELABORAREA CAMPANIILOR DE INFLUENŢARE SOCIALĂ
THE DEVLOPMENT OF THE SOCIAL INFLUENCE CAMPAIGNS

Summary/Abstract: The North-Atlantic Alliance is engaged in various social influence campaigns in different theatre of operations. The experts in the field develop the social influence campaigns in accordance with directives and guidance of the superior organisms as well as mission objectives. The vision over the approach of this process is to achieve a wide dimension of messages (form media channels perspective) whose intent is to determine a behavioral change of the designated target audience. The specialized entities call for a set of planning and conducting instruments for the respective social influence campaigns in order to facilitate the message development and the accessibility of the target audience.

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