W kierunku sieci międzyorganizacyjnej – przykład odnowy strategicznej My Travel Sp. z o.o
Towards interorganizational network – the example of strategic renewal of My Travel Ltd

Summary/Abstract: One of possible ways of organizational strategic renewal is the change of the traditional business model into the network one. The goal of the paper is to present the case study of the strategic renewal of My Travel Ltd. which profoundly changed its business model (customers, revenue source, core competences, etc.) evolving from a small retailer into a national franchise network of travel agencies in the last six years. The text is based on literature studies, case study, as well as experience of managers of investigated company.

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