Diagnoza poziomu etnocentryzmu konsumenckiego Polaków, Słowaków i Rumunów z wykorzystaniem metody CETSCALE
The consumer ethnocentrism diagnosis of Poles, Slovakians and Romanians with the use of the CETSCALE method

Summary/Abstract: The results of the empirical research have been presented in the following publication. Their main aim was to define the consumer ethnocentrism level of the inhabitants of Poland, Slovakia and Romania. The main source material was acquired due to direct interviews, conducted in three towns: Rzeszów (Poland), Kosice (Slovakia) and Oradea (Romania), in a chosen group of 1200 respondents (400 people in each town). The international CETSCALE questionnaire, which has been subjected to the validation process, has been used as a measuring instrument. The analyses presented, clearly indicate that Polish, Slovakian and Romanian consumers show ethnocentric tendencies. However, the strongest CET scale values have been obtained in Slovakian community. It has also been noted that demographic factors have meaningful influence on the ethnocentric level of the three researched groups

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