Logistyczne potencjały sukcesu w tworzeniu przewagi konkurencyjnej przedsiębiorstwa
Logistics potentials of success influencing business competitive advantage creation

Summary/Abstract: Companies are constantly looking for ways to create business competitive advantage. In achieving and maintaining such an advantage, the important role – among others – is assigned to the so-called logistics potentials of success. Logistics potentials are components of the “general” business success potentials, which comprise: resources, capabilities and competences. The purpose of the article is to assess the influence of logistics success potentials on business competitive advantage creation. Logistics potentials of success, which include: logistics resources, logistics capabilities and logistics competences, can be seen as factors (determinants) influencing business success achievement. The most important syptoms of business success are market outcomes (customer satisfaction, customer loyalty, market share) as well as economic outcomes (profit, profitability, return on capital) achieved by the company. Such market and economic outcomes are the basis for sustained, long-term business competitive advantage creation.

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