Zachowania konsumentów na rynku kosmetyków w świetle badania własnego
Consumer behavior on cosmetics market in the light of own research

Summary/Abstract: The paper is dedicated to consumer behavior issues on the cosmetic goods market. Although the group of cosmetic goods is heterogeneous, it is possible to research into consumer behavior with reference to the whole category of products. These analyses may have a significant importance considering increasing interest in cosmetic goods among Poles, huge and strong market competition on this market and economic crisis. The base for the analyses was conducted survey research.

• Details
• Contents