Dylematy niezależnych i sieciowych przedsiębiorstw handlowych w okresie chwiejnego rozwoju gospodarczego
Dilemmas of independent and chain commercial enterprises in the period of insecure economic development

Summary/Abstract: The aim of the paper is to identify the dilemmas of Polish commercial enterprises in the period of insecure economic development as well as to name its effects on economic development’s sphere. The analysis will comprise independent retail and wholesale enterprises as well as chain enterprises, inter alia hypermarkets. The items of the consideration will be: consumer disloyalty, growing importance of prices in enterprises’ competitiveness, consolidation processes, unfair practices in supply chains, growing value of new technologies in commercial enterprises’ management. The period of analysis is 2008-2012. The base of the analysis will be GUS data, including those which were prepared to the order of the Institute for Market, Consumption and Business Cycles Research as well as results of surveys in retail and wholesale trade of various research centres in Poland. There will also be used results of own qualitative surveys and previous observations among representatives of commercial enterprises, FMCG producers and researchers.

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