Wpływ kultury organizacyjnej przedsiębiorstwa na budowanie przewagi konkurencyjnej na rynku
The impact of organizational culture of a company on building a competitive advantage in the market

Summary/Abstract: The paper presents selected concepts and approaches to organizational culture in business management. The objective of the paper is presenting the importance of organizational culture in managing a business, public or non-profit organization. The paper shows trends in creating organizational behaviors. Then, an attempt to evaluate the organizational culture in organizations of the future is taken. There is also presented an innovative organizational culture creation for the organization

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