A LOOK AT CULTURAL BARRIERS Cover Image

A LOOK AT CULTURAL BARRIERS
A LOOK AT CULTURAL BARRIERS

Author(s): Carmen-Andreea Vrânceanu, Irina Leca
Subject(s): Social Sciences
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Culture; Cultural levels; Cultural barriers; Communication

Summary/Abstract: Nowadays the global market allows each individual to work in foreign countries. This fact is a great opportunity for business development, but also puts into light the problem of cultural barriers. Ineffective cross-cultural communication and collaboration can harm employees, customers, and other stakeholders. A company with employees from different cultures must acknowledge and understand these barriers in order to overcome them and to obtain the desired performance. The present study aims to expose the cultural barriers encountered by foreigners in a multinational company from Romania.

  • Issue Year: XVII/2015
  • Issue No: 1
  • Page Range: 43-48
  • Page Count: 6