Benchmarking producentów samochodów osobowych na polskim rynku motoryzacyjnym
Benchmarking car manufacturers in the polish automotive market

Summary/Abstract: Purpose - the purpose of this article is to present the concept of the use of benchmarking in the process of selecting a leader among manufacturers of passenger cars operating on the Polish automotive market. Design/Methodology/Approach — research methods used in writing the article are as follows: literature studies, analysis and inference, guided literature on the subject, annual reports automotive market research institutions, rankings car brands, as well as data and information published on the official website. Findings — the analysis was selected leaders of the Polish automotive market in the years 2007—2011. As a result, bench- mark analysis found that in 2007 and in 2010-2011 Skoda occupied the leading position, and in the years 2008-2009 — Toyota. Originality/Value - innovative and original part of the article, which is the author's contribution to science, is an adaptation of the positioning benchmarking car manufacturers present on the Polish automotive market. The emergence of the Polish automotive market leader in accordance with that methodology is the value for consumers and car manufacturers.

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