Smoking in Films - Pattern Assimilation and Its Impact on Audiences
Smoking in Films - Pattern Assimilation and Its Impact on Audiences
Author(s): Alexandra NicuSubject(s): Theatre, Dance, Performing Arts
Published by: Universitatea Hyperion
Keywords: cultivation theory; product placement; media effects; films; pattern assimilation
Summary/Abstract: Stemming from cultivation theory, the present study, conducted in 2012, focuses on how the public perceives smokers in real life as a result of being exposed to tobacco product placement in films and the resulting behavioral patterns. This paper aims to emphasize the distinction between varying degrees of pattern assimilation, as a result of divergences in exposure in regards to smoking habits found in cinematography, by means of content analysis and online questionnaire.
Journal: Cinematographic Art & Documentation
- Issue Year: 2015
- Issue No: 15
- Page Range: 20-26
- Page Count: 7