Zawartość strategii jako czynnik utrudniający jej implementację
Content of the strategy as a factor making its implementation more difficult

Summary/Abstract: The article describes the content of the strategy as one of the elements affecting the possibility of its implementation. The results indicate that the most unclear foundations of the strategy, as well as the issue of inflexibility of created concepts, which turns out to be the domain of medium-sized and large companies can be found in middle-sized enterprises. However, the internal inconsistency of the strategy and the unreality of the objectives translate into the achieved results in the form of negative revenue growth trends.

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