Managementul relaţiilor cu clienţii – element strategic în promovarea afacerilor
The customers relationships management – a strategical element in business promotion

Summary/Abstract: The present paper illustrates the importance of the customer relationship management for the successful activity of a company (CRM). Then we specify the characteristics of the CRM, the stages of the customers’ approach, from the CRM perspective, the stages of CRM process, and the principles of the customers centered business.

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