Selected aspects of political marketing in Slovakia
Selected aspects of political marketing in Slovakia

Summary/Abstract: The authors concentrate on particular aspects of political marketing within the framework of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, infl uence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election campaigns. Finally visible and enlarging signifi cance of professionalisation of election campaigns is stressed.

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