A Competence-Based Manager Concept in Learning Competitive Tourism Organizations in Lithuania: Aspect of Šiauliai Accommodation Institutions
A Competence-Based Manager Concept in Learning Competitive Tourism Organizations in Lithuania: Aspect of Šiauliai Accommodation Institutions

Summary/Abstract: Learning organizations as competitive organizations have come into the management field and terms with the idea to change not only already established organizational culture, activities, but also the way new learning organizations should compete in the expanding market. In order to successfully compete in the market, first, learning organizations should concentrate on developing manager competences to run tourism business. Scientific novelty of the paper lies in the re-search that was completed for the first time in Lithuania and Siauliai city and Siauliai accommodation institutions’ manager competences were evaluated in the aspect of a learning tourism organization. Scientific value of the research can be stressed in several ways. Theoretically, a different viewpoint of Lithuanian authors’ towards competence dimensions is presented. Practically, all the gathered information is useful for tourism companies’ managers to orient towards the learning competitive organization. The subject of the research is competences of a manager of a learning competitive tourism or-ganization. The aim of the research is to present the main competences of a manager of a learning tourism organization as a competitive one in Lithuania. The objectives of the research are the following: 1.to describe the relations between a learning organization and competition; 2.to present competences of a manager in a learning tourism organization; 3.to identify the main manager competences in Siauliai accommodation institutions as tourism organizations. The methods of the research are scientific literature analysis, survey, and statistical method – weighted average. Conclusions 1.Competitiveness is one of the criteria of a learning organization. Since the term “competitiveness” includes individual and institutional behaviour as the main factor, a learning tourism organization is oriented towards individual and institutional behaviour in the competitive environment. 2.Different authors present various dimensions of manager competences in learning tourism organizations: knowledge-awareness-attitudes, conceptual-technical-interpersonal. However, competences of new management in a learning tourism organization include ability to foresee, imagination skills, value coordination, empowerment and self-understanding. 3.The completed survey has shown that the biggest attention is paid to management and moni-toring (25%), also negotiating and persuasion (22%), change management (20%), and consulting (12%). Siauliai accommodation institutions’ survey has helped to clear out that 3–4 – star hotel managers are quite competent to perform in tourism and ser-vicing, while 1-star hotel and hostel and guest house managers need more theory, practice and experience to become more competent to run tourism and servicing business.

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