The Dynamics of Postmodern Identity
The Dynamics of Postmodern Identity

Summary/Abstract: This paper shows that postmodern identity is built by assuming different roles and an image construction. Hermeneutical and criticizing reading of the images proposed by visual culture offer the understanding of the identity’s fragmentarism, reconstruction and fragility in postmodern era. Contemporary society is strongly mediated by the images obtained through mass-communication means. They offer models and patterns that help the personal identity shaping. The individuals’ identification using or imitating these patterns place them in positions specific, contradictory, fragile and put them through quick changes and reconstructions. Personal identity is formed according to veryone’s option. Identity’s change and transformation according to contemporary trends comes as something natural. Analyzing Romanian movies and soap operas proves that through the presented themes and images they encode the fashion and identity discourse specific to the period and to the society they belong to. They have an influence upon individuals’ fashion, look, life style and behavior from that era. These images lead to a new style and permanent changes. Adopting a new look and changing one’s identity has become modern and desirable attitude.

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