Media audience
Media audience
Author(s): Elena AbrudanSubject(s): Social Sciences
Published by: Accent Publisher
Keywords: producing meaning; visual text as discourse; reception; visual significance; interpretative communities; interpretative strategies
Summary/Abstract: The paper emphasized the importance of the two aspects the mediated text has – production and reception. This difference reveals the role of the receiver in the production of significance and, implicitly, the role of audience in the production of sense of a media text, but also the way in which this sense contributes to the social construction of reality.
Journal: Journal of Media Research - Revista de Studii Media
- Issue Year: 5/2012
- Issue No: 14
- Page Range: 3-9
- Page Count: 7
- Language: English
- Content File-PDF